Effective marketing leads to successful companies - delivering the right product and service at the right place at the right time at the right price! Successful companies know their customers and their target market. Successful marketing requires an innovative and compelling, cost-effective promotional plan. The Marketing Plan must be presented, endorsed and supported by the “total” company to ensure total corporate alignment and resource allocation. The customer must be identified and the organization must offer a unique positioning strategy that compels the client to buy. A thorough understanding of your core competencies will assist you in making the proper business decisions leading to strong long term results. You must build a customer-centric marketing strategy designed to deliver a sustainable competitive advantage. In summary, marketing is critical to your success!