Strategy Development & Deployment Training Course


2 days

Who Should Attend

New, emerging, potential and tenured Managers as well as Sales Management, Marketing Staff and Marketing Management. This course offers benefit to all employees engaged in setting direction and those in Leadership roles.


Upon completion, participants will receive a Certificate of Completion from The Performance Management Academy.





If you fail to plan, you plan to fail! Solid Management practice includes setting bold short, medium and long-term goals and developing strategies to over-achieve them. The organization must be convinced and all employees must be aligned with short, medium and long-term action plans. This course not only provides the skills for goal setting – Strategy Development and Deployment offers training on theoretical and practical Business and Marketing Strategies.

Course Summary:

Strategic Development and Deployment teaches the key skills that are necessary for one of the most important elements of management – the establishment of direction, goals and objectives. This course uses case studies, lectures, discussion, templates and examples to ensure a successful outcome. There is a review of proven and tested business strategies as well as an exploration of the need for successful business planning. Strategy Development and Deployment places an emphasis on turning organizational goals into actionable and operational plans. This course brings goal setting to life!

Course Outline and Key Topic Areas include:

•    Business Strategies and Marketing Planning
•    The Business / Marketing Plan
•    Learning from Past, Poor Management Decisions
•    Good Companies Are Not Immune to Bad Decisions
•    Vision, Mission, Strategy and Tactics Development
•    Translation of Strategies and Tactics into Action Plans and Measurable Goals
•    Business Analysis and Goal Setting
•    Setting Goals: An Easy Execution - Template

How You Will Benefit:

•    Understand the value of organizational strategy formation and deployment
•    Learn how to conduct strategic planning and build effective business and marketing plans that identify winning strategies
•    Understand your market and your marketplace
•    Understand the various strategies (theory and application) for businesses at various stages in their natural cycle
•    Learn how to develop and write a Business and Marketing Plan
•    Understand the value of determining a Vision and Mission for your organization
•    Distinguish Strategy from Tactics and create both to achieve your overall objectives
•    Learn how to develop a Plan that captures vision, mission, strategic, tactics and operational plans with short, medium and long term benchmarks and goals
•    Learn to translate corporate objectives and plans into actionable steps
•    Practice the application of a planning template that can be used back in the office


"Having Performance Management Academy work with our team was the best decision we could make. Together, we learned the importance of being a good manager – armed with useful information, practical tools and a common language to bring forward as we work to improve the quality of our interactions with one another and our staff. Our facilitator was very skilled and took every opportunity to take our comments and questions about present day situations in our work place, and put them in the context of the useful information we were learning through the course. It was interesting, engaging, and allowed us a whole new perspective on why, as managers, “how” we do something is just as important as “what” we do. I would recommend this workshop to any organization that values its employees and workplace health and productivity."

Indigenous Management and Supervisory Skills - Management Essentials
Chief Executive Officer, Kitselas Band Council

"The presentation, material and knowledge shared provided relevant and comprehensive best practices in recruitment and selection. The candidate screening and communications techniques were particularly insightful. I would definitely recommend this session to both new and seasoned recruiters and hiring managers. "

Progressive Recruiting, Interviewing and Selection
Recruitment and Staffing Specialist, Nasittuq Corporation

"As a manager of many years in different sectors of employment (e.g.; First Nations, Federal Government, Provincial Government and Private Sector) and having attended Management Training courses over the years, this three day (3-day) course was the most informative and motivational and provided the proper tools and knowledge on how to improve as managers. The Facilitator was most accommodating and I felt that all the people who participated felt very comfortable with him. He was very down to earth and extremely entertaining with his presentation style."

Management and Supervisory Essentials
Health Care Manager, First Nations Health Board

"Thank you very much for the workshops. They were very interesting and we all gained more knowledge with the items discussed. Great workshop and well as interesting. Additionally, we had many laughs during the exercises. Thank you ThePMAC."

Management Essentials
Executive Director, Constance Lake First Nation

"Nerahten Developments Limited is committed to the training of its staff, that all of its employees perform their jobs properly and professionally in accordance with established policies and procedures. As we have stated to the Instructor on our departure, we were very satisfied with the five day management training session. The Instructor (Charles Hendriks) explained concepts and ideas effectively, facilitated discussion encouraged participation, responded to students’ questions and had thoroughly knowledge of the course material. The text book material was informative, current and classroom/ facilities was suitable. I feel that I have gained valuable skills and knowledge that will help me in my work performance. I would like to thank all the individuals who made this training session possible and would recommend this course to others. "

Management Essentials
Projects Administration, Nerahten Developments, Fort Good Hope, NT

"I will definitely apply what I learnt in this training to my current position. Thank you." "The material was relevant and appropriate." "I enjoyed the whole experience. The trainer is skilled in engaging the class and providing information in a helpful manner. I highly recommend this training!"

Indigenous Management and Supervisory Skills - Management Essentials
Virtual On-Line Training - Comments from a variety of managers from various organizations - including Treaty 3, Kenora, ON

"I am very pleased with the Indigenous Supervisor Management Skills course. The presenter was well prepared and the content is exactly what I needed to help me function well in my job!! Thank you!!"

Indigenous Management and Supervisory Skills - Management Essentials
Friendship House Association, Prince Rupert, BC

"This training was excellent. It was a great combination between skill and knowledge-basedlearning. There were opportunities to practice what was taught through roleplay and group discussions."

Indigenous Management and Supervisory Skills - Management Essentials
Policy Analyst, Ta'an Kwach'an Council, Whitehorse, Yukon