Your company needs to capitalize on the changing dynamics of your environment. Learn to develop your market positioning and grow your business profitability. This course is ideal for entry to mid-level marketers. Strategic Marketing integrates knowledge, experience and strategic decision making.
This is an entry to mid-level course on developing market position and growing your profitability. Organizational competitive advantage and optimal customer satisfaction is achieved through the understanding of market conditions and the exploration of strategic alternatives. This course reviews the various marketing elements (product, price, place and promotion) and looks at strategic options and tactics for implementation with an eye on long term revenue growth, profitability and success.