This intensive Marketing course is for all marketers, including those wanting to brush up on their skills or upgrade their knowledge, and for those without a formal marketing background. Loaded with examples and practical applications, Marketing Essentials is designed to bring you quickly up-to-speed and to provide you with the tools to make you and your organization a success.
Marketing Essentials blends theory and practice to facilitate immediate implementation and impact. You will learn to develop a strategic marketing plan for organizational implementation and integration with sales and customer plans. A review of the marketing environment (social, economic, legal, regulatory, competitive, and technological forces) is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion). The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.